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59260 Lille, France

( Ancien : 21 Avenue Le Corbusier, 59000 Lille) 

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Directory of higher education

Find the path that is right for you ! The majors directory is designed to help you explore all of EGE's universities partners diverse undergraduate, master degree options. We hope that you use this directory to learn about EGE's universities partners offerings, connect with departments and programs, and select a course of study that best fits your interests and goals. 

EIML - MBA luxury marketing

FOCUS
  • Program: MBA luxury marketing

  • Type of Program: Postgraduate programmes

  • Years of study: 2 years

  • Teaching language: 100% in french

  • Location of Campus: Paris

ADMISSIONS

Entry requirements:

  • Review of your academic files : Yes

  • Selection/Admission Interview: Yes

  • Lingusitic Test : No

  • Entry-Exam (Concours): Yes

Official admission links : Click here

FINANCING
  • Tuition fees: from 11355 € (*)

  • Application fees: Yes (*)

  • Scholarships: N/C

  • Other Financial Aids : Crous.

(*) it may be changed according to your profile & study project. Contact us for more information !

APPLICATION ONLINE
PROGRAM STRUCTURE - #Frenchversion

SEMESTRE 1

  • Marketing Management

  • Communication

  • Globalization and Luxury Brands

  • Financial management

  • Organizational Behavior

  • Human resources management

  • Intercultural Management

  • Luxury Codes

  • Fashion History

  • Introduction to french civilisation for foreign students*

SEMESTRE 2


  • Market surveys and panels in luxury industry

  • International luxury distribution

  • Luxury brand management

  • Product Management

  • Sourcing and purchasing strategy

  • Luxury quality management

  • Business Intelligence and corporate

  • strategy in luxury industry

  • Event strategy and media

  • International advertising

  • CRM

  • E-Business, digital marketing and social media in luxury industry

  • Strategic forecasting and budgeting

  • Business plan for Entrepreneurs

  • Consulting project in luxury industry: marketing, strategic, financial and creative issues

  • Ethics and sustainable development in luxury industry

  • Luxury and fashion consumer behaviour

SEMESTRE 3


  • The fashion industry (sectoral case study, knowledge of colors ,fabrics, materials)

  • The cosmetic and perfumes industries (case study sectoral knowledge of cosmetics, perfumes)

  • The jewelry and watches industry (case study segment, product knowledge and gemology)

  • The hospitality industry and luxury services (sector case study, visits to palaces, luxury travel)

  • The gastronomy and wine tasting industry (case study sectoral, visiting vineyards and workshops)


Find your courses by tags

#EIML #MBA #postgraduate_programs #taugh_in_french #paris #luxury #marketing #communication #management #business #ege #euroasia_global_education #ege_vietnam #study_in_france


Remarks : Please note that all informations on this page is only approximative informations, it may be changed at any moment according the policies of school. All official informations are communicated on the website of school or contact us rh@ege-france.com for more details.

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