EIML - MBA luxury marketing
FOCUS
Program: MBA luxury marketing
Type of Program: Postgraduate programmes
Years of study: 2 years
Teaching language: 100% in french
Location of Campus: Paris
ADMISSIONS
Entry requirements:
Review of your academic files : Yes
Selection/Admission Interview: Yes
Lingusitic Test : No
Entry-Exam (Concours): Yes
Official admission links : Click here
FINANCING
Tuition fees: from 11355 € (*)
Application fees: Yes (*)
Scholarships: N/C
Other Financial Aids : Crous.
(*) it may be changed according to your profile & study project. Contact us for more information !
APPLICATION ONLINE
Application deadline: Contact us for more information rh@ege-france.com
Application form: www.ege-france.com/apply
PROGRAM STRUCTURE - #Frenchversion
SEMESTRE 1
Marketing Management
Communication
Globalization and Luxury Brands
Financial management
Organizational Behavior
Human resources management
Intercultural Management
Luxury Codes
Fashion History
Introduction to french civilisation for foreign students*
SEMESTRE 2
Market surveys and panels in luxury industry
International luxury distribution
Luxury brand management
Product Management
Sourcing and purchasing strategy
Luxury quality management
Business Intelligence and corporate
strategy in luxury industry
Event strategy and media
International advertising
CRM
E-Business, digital marketing and social media in luxury industry
Strategic forecasting and budgeting
Business plan for Entrepreneurs
Consulting project in luxury industry: marketing, strategic, financial and creative issues
Ethics and sustainable development in luxury industry
Luxury and fashion consumer behaviour
SEMESTRE 3
The fashion industry (sectoral case study, knowledge of colors ,fabrics, materials)
The cosmetic and perfumes industries (case study sectoral knowledge of cosmetics, perfumes)
The jewelry and watches industry (case study segment, product knowledge and gemology)
The hospitality industry and luxury services (sector case study, visits to palaces, luxury travel)
The gastronomy and wine tasting industry (case study sectoral, visiting vineyards and workshops)
Find your courses by tags
#EIML #MBA #postgraduate_programs #taugh_in_french #paris #luxury #marketing #communication #management #business #ege #euroasia_global_education #ege_vietnam #study_in_france
Remarks : Please note that all informations on this page is only approximative informations, it may be changed at any moment according the policies of school. All official informations are communicated on the website of school or contact us rh@ege-france.com for more details.
