IFAG - Master Company Manager: Marketing & Communication
FOCUS
Program: Master Company Manager : Marketing & Communication
Type of Program: Postgraduate programs
Years of study: 2 years
Teaching language: 100% in french
Location of Campus: Paris, Auxerre, Lille, Charleville-Mézières, Lyon, Toulouse, Montluçon, Nimes, Nantes, Bordeaux, La Réunion, Chartres, Laval, Brest, Agen, Mont de Marsan (France)
ADMISSIONS
Entry requirements:
Review of your academic files : Yes
Selection/Admission Interview: Yes
Lingusitic Test : Yes
Entry-Exam (Concours): Yes
Official admission links : Click here
FINANCING
Tuition fees: 5800€ (*)
Application fees: (*)
Scholarships: N/C
Other Financial Aids : Crous.
(*) it may be changed according to your profile & study project. Contact us for more information !
APPLICATION ONLINE
Application deadline: Contact us for more information rh@ege-france.com
Application form: www.ege-france.com/apply
PROGRAM STRUCTURE - #Frenchversion
Objectif
Définir la stratégie marketing et communication, déterminer le positionnement de la marque et maîtriser la connaissance client.
Compétences visées
Définir la stratégie marketing
Bâtir un plan marketing
Élaborer et suivre le budget marketing
Définir et suivre le plan de communication
Décider des outils du mix promotionnel/marketing
Mesurer l’efficacité du budget de communication
Préparer l’entreprise à la communication de crise
Segmenter, cibler et positionner la stratégie marketing à partir des matrices d’analyse de portefeuille
Les enseignements
Stratégie générale - Direction B.U (9%)
Marketing et Communication (51%)
RH (10%)
Commerce (France et International) (17%)
Gestion - Finance (13%)
FIND YOUR COURSES BY TAGS
#IFAG #management_school #master #postgraduate_programs #taugh_in_french #manager #responsibilities #project_management #creation #company #activity #development #business #marketing #communication #strategy #finance #human_ressources
#ege #euroasia_global_education #ege_vietnam #study_in_france
Remarks : Please note that all informations on this page is only approximative informations, it may be changed at any moment according the policies of school. All official informations are communicated on the website of school or contact us rh@ege-france.com for more details.
